Question & Answer
Question
How to set up MMC links
Answer
Append MMC?fields to destination URLs?by following this model:?
Four levels of hierarchical categorization
Each level should contain a value that is entirely based business and reporting need.? The values contained within the levels have no impact on Digital Analytics processing and should represent some sort of hierarchy for?marketing programs.
Allows you to track campaigns at any level:
1) Vendor????
?????2) Category????????????
????????????3) Placement????
?????????????????4) Item
- Each one of these values is placed within the parameter separated by the string -_-. Spaces between words are represented by %20.?
- Other special characters are represented using hex coding.? If the MMC parameter is following another parameter then please put an & instead of the ? in front of the cm_mmc.
| www.yourwebsite.com?cm_mmc=Vendor-_-Category-_-Placement-_-Item |
[{"Business Unit":{"code":"BU055","label":"Cognitive Applications"},"Product":{"code":"SSPG9M","label":"IBM Digital Analytics"},"Component":"","Platform":[{"code":"PF025","label":"Platform Independent"}],"Version":"All Versions","Edition":"","Line of Business":{"code":"","label":""}}]
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Document Information
Modified date:
08 December 2018
UID
ibm10750691