Question & Answer
Question
How is the Impression Attribution "Click-through" rate calculated?
Answer
The Impression Attribution 'Click-through' rate is calculated using two metrics - 'Marketing Program Clicks' are divided by 'Marketing Impressions'. This is an interesting metric because it is taking the regular marketing clicks metric and combining it with an Impression Attribution-specific metric, namely, Marketing Impressions. This calculation is possible only when the Marketing Impression Tag vendor-category-placement-item fields are identical to the vendor-category-placement-item fields of the target/destination URL of the same marketing campaign.
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Document Information
Modified date:
08 December 2018
UID
ibm10773441