Answer

Event data is collected by the Conversion Event tag, Action Type 1 reflects and initiation. Action Type 2 reflects a completion.

Top Line Metrics
The average number of event points per visitor session during this reporting period (Event Points / Total Sessions).

Page Categories
The average number of accumulated event points (as defined by the conversion event tag) per session that viewed the specified content category (Event Points / Sessions).

Site Promotions
The average number of accumulated event points (as defined by the conversion event tag) per session that viewed the specified site promotion (Event Points / Sessions).

marketing Channels
The average number of event points in each visitor session during the report period that can be attributed to this marketing channel.

Marketing Programs
Average number of event points per session in sessions attributable to this MMC item.

Natural Search
The average number of event points in each visitor session during the selected time period that can be attributed to this search.

Referring Sites
The average number of event points in each visitor session during the selected time period that can be attributed to this search.

Elements
The average number of event points accumulated in comparison to the number of sessions in which the element category was viewed during the specified time period (Event Points / Sessions).

Events
The number of accumulated event points for the specified conversion event in comparison to all site sessions (Event Points / Total Sessions).