Bounce Rate

Answer

Top Line Metrics
The percentage of visitors who only viewed the page on which they arrived before leaving your site. This is calculated as One Page Sessions/ Total Sessions. A high percentage shows visitors are bouncing" off their arrival page without visiting another page on your site.

Marketing Channels
The percentage of sessions that included only one page view during the report period that can be attributed to a marketing channel.

Marketing Programs
The percentage of sessions that included only one page view during the report period that can be attributed to an MMC link.

Page Categories
The percentage of visitors who viewed only one page during the session and in which the single page viewed was a page within the specified page category or a unique page (One Page Sessions/Entry Page Views).
Note: The divisor in this case is entry page views because this value considers only the sessions that originated on specific content. This calculation applies when analyzing Bounce Rate in the context of content-level information (for example Pages Page URLs Page Categories and so forth). The calculation is defined as One Page Sessions divided by Entry Page Sessions.

Natural Search
The percentage of sessions that included only one page view during the report period that can be attributed to a Natural Search engine or term.

Referring Sites
The percentage of sessions that included only one page view during the report period that can be attributed to a Referring Site.