Question & Answer
Question
Average Item Price
Answer
Product Categories
The average price of all items sold: Items Sales divided by Items Sold.
For the travel vertical clients, Room Nights Revenue/ Room Nights Booked.
In the Products Zoom - Marketing Channels: The average price at which items were sold for this channel during the selected time period.
In the Products Zoom - Onsite Search Zoom: The average price at which this item was sold where the sale was attributable to this on-site search term during the selected time period.
On-Site Link Analysis
The average price paid for each item sold after the link was clicked between campaign start and end dates (Item Sales / Items Sold).
NOTE: Drilling into each campaign line will expose the name and units sold for all items sold within the current session after the link was clicked between campaign start and end dates.
Inbound Link Analysis
The average price of items sold during sessions driven by a campaign element (Item Sales / Items Sold).
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Document Information
Modified date:
08 December 2018
UID
ibm10750231