IBM Support

JR43806: CMVC 224054 - TO ADD FUNCTION IN MARKETING TO TARGET A CUSTOMER THE FIRST TIME THE CUSTOMER ENTERS THE SITE

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APAR status

  • Closed as program error.

Error description

  • A Marketing Manager may want to create a web activity that can
    react to a customer entering the site for the first time. For
    example, they may want to ask the customer to join the store's
    e-mail list, or can highlight features of the store or offer
    introductory promotions
    

Local fix

Problem summary

  • USERS AFFECTED:
    WebSphere Commerce users on v7 who use Management Center
    Marketing.
    
    PROBLEM ABSTRACT:
    Add new function in marketing that can target a customer the
    first time that customer enters the site.
    
    BUSINESS IMPACT:
    Allow Marketing Managers to react to when a customer first
    enters the site.
    
    RECOMMENDATION:
    

Problem conclusion

  • The first time a customer enters the site, a persistent cookie
    is created for the customer. At that time, a name-value pair
    will be added to the page request that identifies that the
    persistent cookie has been created. A Marketing Manager can use
    this name-value pair in web and dialog activities to react to
    the customer first entering the site.
    
    1. In a web activity, use the Current Page target to target
    customers viewing a page with specific URL parameter. Use the
    parameter name DM_PersistentCookieCreated and a parameter value
    of true.
    
    2. In a dialog activity, use the Wait for Event trigger.
    Specify:
        Event name:  *
        Parameter name: DM_PersistentCookieCreated
        Parameter value: true
    
    3. In web and dialog activities, use the Online Behavior target
    to target customers with recorded URL parameters. Use the
    parameter name DM_PersistentCookieCreated and a parameter value
    of true.
    
    -------------------------------------------------------------
    The latest available maintenance information can be obtained
    from the Recommended Fixes for WebSphere Commerce technote:
    http://www.ibm.com/support/docview.wss?rs=3046&uid=swg21261296
    

Temporary fix

Comments

APAR Information

  • APAR number

    JR43806

  • Reported component name

    WC BUS EDITION

  • Reported component ID

    5724I3800

  • Reported release

    700

  • Status

    CLOSED PER

  • PE

    NoPE

  • HIPER

    NoHIPER

  • Special Attention

    YesSpecatt / New Function

  • Submitted date

    2012-08-17

  • Closed date

    2012-09-26

  • Last modified date

    2012-09-26

  • APAR is sysrouted FROM one or more of the following:

  • APAR is sysrouted TO one or more of the following:

Fix information

  • Fixed component name

    WC BUS EDITION

  • Fixed component ID

    5724I3800

Applicable component levels

  • R700 PSY

       UP

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Document Information

Modified date:
26 September 2012