Scenario: Improve advertising strategy

In the following scenario, Evan, the channel owner for CityCool, wants to target advertisements to better reach specific audiences.

Currently, CityCool uses generic, one-size-fits-all advertisements that encompass its entire audience. Evan needs help creating a more personalized experience to better tailor messages to specific customer behavior and social media interactions. Evan's advertising efforts focus on providing more relevant content on the correct social platform for each of his consumers. Evan also wants to analyze the effectiveness of these advertisements.