Part 2: Targeting a lookalike audience
After Evan creates the targeted campaign, he needs to create a targeted lookalike audience to reach new people that share characteristics of CityCool's existing customers.
Creating a lookalike audience allows Evan's campaign to reach new people that are similar to
CityCool's existing customers.
- From the top navigation menu, Evan clicks Audiences and selects Create a lookalike audience.
- Evan names the audience Increase reach and in the description, brief details are added.
- CityCool is a US-based company with US customers. Evan selects United States as the Source country.
- Because Evan wants to target people that share characteristics of CityCool's existing customers, he adjusts the Similarity percentage by sliding the scale to the left.
- Evan clicks Create and the lookalike audience is created.