What are the limits on the number of audiences created or size of audiences?

Each social media platform has different limits on the number and size of audiences that you can create.

There are no technical limits on the number or size of audiences users can create. However, currently audiences must have more than 1000 contacts to be used in a Social Audiences campaign.

Facebook:
  • The maximum number of custom audiences per account vary by audience type.
  • The maximum standard data file custom audiences is 500.
  • The maximum number for lookalike audiences is 500.
  • The minimum size for creating a lookalike audience is 1000, in the country from which you are selecting for creating the lookalike.
  • The minimum size to create an ad is 1000.
Twitter:
  • There are no known limitations on the number of audiences.
  • Audiences with the same name overwrite one another.
  • The minimum size for ad creation is 500.