What are the benefits of managing queries?
A query is a set of criteria that, when executed, creates a list. This list is dynamic and changes over time as the data changes for each contact.
Integrating queries with your marketing strategies enables you to deliver highly engaging personalized content geared toward specific audiences, thereby increasing conversions.
The query functionality enables you to send messages to smaller numbers of contacts, or to select contacts based on targeting criteria. The resulting databases appear on the Query tab. Segments and queries are not separate databases, but are simply sets of contacts in the parent database. However, segments and queries can be mailed to and exported just like standard databases.
Benefits of Using Queries
Query a database when you want to create a subset of an original database, based on some criteria
related to the contacts, such as opened email, orders, or other information in the database.
- Send messages to a subset of the database.
- Send to a subset of the database with contact behavior and actions included.
- Export results so that you can see which contacts are performing specific behavior and action combinations.
- Personalize emails with relational table content blocks through a relational table query.
Note: To disable the query feature, contact Client Support.