Information Management IBM InfoSphere Master Data Management, Version 11.3

Overview of the Banking Solution

The Banking Solution is an application that you can use to control how you sell and manage your offers.

Banks have traditionally tried to sell products to customers through mass marketing, one size fits all, approach.

Time to market cycles for new products typically range from 6-9 months and can involved the development of custom code and inherent testing complexities and costs.

The result has been low acceptance of new offers, high costs for new product development and low account to customer ratios. To address this problem, banks need the following:
  1. A detailed up-to-the second understanding of its customers
  2. The ability to offer products and product bundles tailored to the current needs and desires of the customer.
  3. The capability to manage new product campaigns and make in-flight course corrections based on product acceptance.
Parent topic: Banking Solution Sample

Last updated: 1 Oct 2014