CONJOINT
CONJOINT
is available in Sampling and Testing.
CONJOINT
analyzes score or rank data from full-concept conjoint studies. A plan
file that is generated by ORTHOPLAN
or entered by the user describes the set of
full concepts that are scored or ranked in terms of preference.
CONJOINT [PLAN={* }]
{'savfile'|'dataset'}
[/DATA={* }]
{'savfile'|'dataset'}
/{SEQUENCE}=varlist
{RANK }
{SCORE }
[/SUBJECT=variable]
[/FACTORS=varlist['labels'] ([{DISCRETE[{MORE}]}]
{ {LESS} }
{LINEAR[{MORE}] }
{ {LESS} }
{IDEAL }
{ANTIIDEAL }
[values['labels']])]
varlist...
[/PRINT={ALL** } [SUMMARYONLY]]
{ANALYSIS }
{SIMULATION }
{NONE }
[/UTILITY=file]
[/PLOT={[SUMMARY] [SUBJECT] [ALL]}]
{[NONE**] }
**Default if the subcommand or keyword is omitted.
This command reads the active dataset and causes execution of any pending commands. See the topic Command Order for more information.
Example:
CONJOINT PLAN='/DATA/CARPLAN.SAV'
/FACTORS=SPEED (LINEAR MORE) WARRANTY (DISCRETE MORE)
PRICE (LINEAR LESS) SEATS
/SUBJECT=SUBJ /RANK=RANK1 TO RANK15 /UTILITY='UTIL.SAV'.