CONJOINT

CONJOINT is available in Sampling and Testing.

CONJOINT analyzes score or rank data from full-concept conjoint studies. A plan file that is generated by ORTHOPLAN or entered by the user describes the set of full concepts that are scored or ranked in terms of preference.

CONJOINT  [PLAN={*                  }]
                {'savfile'|'dataset'}
 
 [/DATA={*                  }]
        {'savfile'|'dataset'}
 
  /{SEQUENCE}=varlist
   {RANK    }
   {SCORE   }
 
 [/SUBJECT=variable]
 
 [/FACTORS=varlist['labels'] ([{DISCRETE[{MORE}]}] 
                               {           {LESS} }
                               {LINEAR[{MORE}]    }
                               {       {LESS}     }
                               {IDEAL             }
                               {ANTIIDEAL         }
           [values['labels']])]
 
           varlist...
 
 
 [/PRINT={ALL**      } [SUMMARYONLY]] 
         {ANALYSIS   }
         {SIMULATION }
         {NONE       }
 
 [/UTILITY=file]

 [/PLOT={[SUMMARY] [SUBJECT] [ALL]}]
        {[NONE**]                 }

**Default if the subcommand or keyword is omitted.

This command reads the active dataset and causes execution of any pending commands. See the topic Command Order for more information.

Example:

CONJOINT PLAN='/DATA/CARPLAN.SAV'
 /FACTORS=SPEED (LINEAR MORE) WARRANTY (DISCRETE MORE)
  PRICE (LINEAR LESS) SEATS
 /SUBJECT=SUBJ /RANK=RANK1 TO RANK15 /UTILITY='UTIL.SAV'.