Acoustic Digital Analytics report metrics

The total value of all items that are placed in a shopping cart but not purchased: Value of Carted Items minus Value of Purchased Items.

The total number of items placed in a shopping cart but not purchased: Carted Items minus Purchased Items.

The ratio of items that are abandoned to all items placed in a shopping cart: Abandoned Items divided by Carted Items.

The number of sessions in which an application is completed.

The total number of applications submitted.

The number of applications attributed to the marketing program impression being analyzed. This metric is available only if you have the Impression Attribution module.

The average number of applications completed per session: Applications divided by Sessions.

The average number of applications completed per visitor.

The total number of applications abandoned: Applications Initiated minus Applications Completed.

The total number of applications completed.

The ratio of applications completed to applications initiated: Applications Completed divided by Applications Initiated.

The total number of applications initiated.

The average price of all items placed in a shopping cart but not purchased.

The average value of a submitted booking: Revenue divided by Bookings.

The average price of all items sold: Items Sales divided by Items Sold.

The average number of items placed in a shopping cart: Items Cart divided by Carts Initiated.

The average number of on-site search results returned by an on-site search: On-Site Search Results divided by On-Site Searches.

The average value of a submitted order: Sales divided by Orders.

The average length of a visitor session: (Time Stamp of Last Session Record minus Time Stamp of First Session Record) divided by Sessions.

Note: When you use this value as a session or filter criterion, enter it in seconds. For example, enter 120 if you want to filter or segment on 2-minute sessions.

The average shipping and handling fees on an order: Shipping and Handling Fees divided by Orders.

The average time spent on a specific entry page: Time Spent on Entry Pages divided by Entry Page Views.

The average time spent on a specific page: Time Spent on Pages divided by Page Views.

The average percentage of a video that was viewed before the visitor stopped the video, closed the window, or navigated to another page. This metric requires the collection of Element attributes.

The average number of days that elapsed between the time a visitor reached the milestone and the time the visitor reached the preceding milestone. (This metric is only available if the Show Progression check box is selected.)

The average number of days that elapsed between the time a visitor reached the milestone and the time of the visitor's first session in the lifecycle period.

The average number of sessions between the time a visitor reached the milestone and the time the visitor reached the preceding milestone. (This metric is only available if the Show Progression check box is selected.)

The average number of sessions between the time a visitor reached the milestone and the time of the visitor's first session in the lifecycle period.

The ratio of videos viewed in entirety to videos launched: Videos Completed divided by Videos Initiated. This metric requires the collection of Element attributes.

The average ratio of videos launched per visitor: Videos Initiated divided by Unique Visitors. This metric requires the collection of Element attributes.

The average lengths of time videos are played: Video Play Time divided by Videos.

This metric requires the collection of Element attributes.

The number of sessions in which a booking was placed.

Total number of bookings transacted. A count of the Order tag.

The number of bookings attributed to the marketing program impression being analyzed.

This metric is available only if you have the Impression Attribution module.

The average number of bookings per session: Bookings divided by Sessions.

The average number of bookings per visitor: Bookings divided by Unique Visitors.

In the context of a session, the ratio of single page sessions to total page sessions. This calculation applies while analyzing Bounce Rate in the context of any session level information (for example, Marketing Sources, Geography fields, Technical Properties). Defined as One Page Sessions divided by Sessions.

In the context of content, the ratio of single page sessions to entry pages views. The divisor in this case is entry page views because this value considers only the sessions that indeed originated on this content. This calculation applies while analyzing Bounce Rate in the context of content-level information (for example, Pages, Page URLs, Page Categories). Defined as One Page Sessions divided by Entry Page Sessions.

In the context of a session, the number of single page sessions.

The average number of buyers per clicker. Buyers divided by clickers.

The percentage of visitors who made a purchase during the specified time period: Buyers divided by Unique Visitors.

The number of sessions in which an order was placed.

The ratio of buying sessions to clicking sessions: Buying Sessions divided by Clicking Sessions.

The number of shopping carts where at least one item was added.

In the context of marketing, the number of visitors with marketing program (cm_mmc) parameters. The parameters indicate a click from a particular Marketing Program.

In the context of Marketing, the number of sessions that start with a page view that contains a Marketing Program ( cm_mmc ) parameter. The parameters indicate a click from a particular Marketing Program. In the context of site promotions and real estate, the number of sessions that consist of a page view with site promotion ( cm_sp ) or Real Estate.

( cm_re ) parameters. The parameters indicate a click from a particular site promotion or piece of page real estate.

Note: A single session can include more than one click.

In the context of marketing, the number of page views with marketing program ( cm_mmc ) parameters. The parameters indicate a click from a particular Marketing Program.

Note: A single session can include more than one click.

In the context of site promotions and real estate, the number of page views with site promotion ( cm_sp ) or real estate ( cm_re ) parameters. The parameters indicate a click from a particular site promotion or piece of page real estate.

Note: A single session can include more than one click.

The ratio of clicks to unique visitors: Clicks divided by Unique Visitors.

The ratio of sessions that contain an order to total sessions: Purchasing Sessions divided by Total Sessions.

The number of times that a certain page is the last page viewed before a visitor leaves a site.

Percentage of all page views for this page that are departure page views.

The number of times an element is viewed. A count of the Element tag. Element data is collected by the Element tag.

The ratio of elements views to visitor sessions: Element Views divided by Sessions. Element data is collected by the Element tag.

The number of times the page (or a page within the category analyzed) was the first page viewed to start a visitor's session.

The ratio of sessions that initiate on a certain page (or a page within the category analyzed) to all sessions that viewed the same page (Entry Page Views divided by Sessions).

The number of sessions that begin with the specified entry page.

The ratio of all sessions that begin with the specified entry page per unique visitor.

The ratio of events that are abandoned to events initiated: Events Initiated minus Events Completed, divided by Events Initiated. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values are optional.

The average number of event completers per clicker. Unique event completers divided by clickers.

The average number of events per clicker. Events divided by clicker.

The number of sessions in which an event was completed. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The ratio of events completed to events initiated: Events Completed divided by Events Initiated. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The number of sessions in which an event was initiated. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The total number of event points. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The number of event points attributed to the Marketing Program Impression being analyzed. This metric is available only if you have the Impression Attribution module.

The average number of event points per session: Event Points divided by Sessions. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The average number of event points per visitor: Event Points divided by Unique Visitors. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The total number of sessions that consist of at least one completed event. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The number of completed events attributed to the Marketing Program Impression being analyzed. This metric is available only if you have the Impression Attribution module.

The average number of events completed per session: Events divided by Sessions. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The average number of events completed per visitor: Events divided by Unique Visitors. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The number of events abandoned: Events Initiated minus Events Completed. Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The number of conversion events completed. A count of the collected Conversion Event tags where type = 2 . Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The number of conversion events initiated. A count of the collected Conversion Event tags where type = 1 . Event data is collected by the Conversion Event tag. Action Type = 1 reflects an initiation. Action Type = 2 reflects a completion. Passing Event Point values is optional.

The number of times the page (or a page within the category analyzed) was the last page viewed in a visitor's session.

Percentage of all page views for a page (or a page within the category analyzed) that are exit page views: Exit pages views divided by page views.

The ratio of clicks to impressions for Marketing Impression and Clicks with matching Marketing Program (cm_mmc) parameters. This metric is available only if you have the Impression Attribution module.

The number of times a promotion (for example, a site promotion or a real estate value) is viewed–regardless of whether it is clicked.

The number of times the marketing impression tag is collected. Use the marketing impression tag to understand how often marketing impressions (for example, display ads, widgets, micro-sites, and syndicated videos) are viewed. This metric is available only if you have the Impression Attribution module.

The total number of impressions seen during the attribution window by those visitors who ultimately visit the site. This metric is available only if you have the Impression Attribution module.

The ratio of impressions displayed to unique viewers of this offline content. This metric is available only if you have the Impression Attribution module.

The ratio of impressions displayed to unique visitors that both saw the impression and visited the website. This metric is available only if you have the Impression Attribution module

The ratio of your longest window, backward-looking last click attributed sales (or revenue or applications) to same session sales (or revenue or applications). For example, Sales (30 day, backward looking, last click) / Same Session Sales. The metric provides an indicator of the degree of indirect influence a vendor has just before the conversion.

The ratio of items abandoned to items placed in the shopping cart.

Total sales of items calculated by using the shop tags.

The average number of items in an order.

The total number of items that are placed in a shopping cart but not purchased.

The number of items that are placed into a shopping cart during a specified time period. Adding items to a cart does not necessarily mean that the items were purchased.

The ratio of items placed in a shopping cart to product views.

Total number of items booked.

The total number of items placed in shopping carts.

The number of products (units) sold.

The ratio of items sold to items placed in a shopping cart.

The total number of new sessions by MMC visitors.

The total number of repeat sessions by MMC visitors.

The total number of sessions by MMC visitors.

The average number of MMC sessions per visitor. MMC sessions divided by MMC unique visitors.

The total number of sessions associated with mobile devices. This includes phones and tablets.

The total number of applications completed across both online and offline channels.

The average price of all items sold across both online and offline channels.

The average value of orders completed across both online and offline channels.

The average shipping and handling fees for orders completed across both offline and online channels.

The number of sessions in which an order was placed on online and offline channels.

Cost of Goods Sold across all online and offline channels. This metric is collected as a shop attribute in the Shop tag or the Multi-Channel Shop (MCS) import file.

The number of items in a shopping cart that were ordered across online and offline channels. This metric is calculated when the day is complete, ensuring accurate data. Therefore, it cannot be displayed if the selected time period is today's date.

Total revenue of items sold calculated by using the shop tags for online transactions and imported shop transactions for offline sales.

Total sales of items calculated by using the shop tags for online sales and imported shop transactions for offline sales.

The average number of items in orders completed across both offline and online channels.

Total number of items booked across both online and offline channels.

The total number of items sold for orders completed across both offline and online channels.

The margin of items across all online and offline channels. Calculated by subtracting COGS from item sales.

The total number of orders placed across both offline and online channels.

Total sales of purchased items calculated for orders across both offline and online channels.

The total shipping and handling value for orders completed across both offline and online channels.

The total number of visitors who purchased one or more products across both offline and online channels.

The ratio of new buyers to unique buyers: New Buyers divided by Unique Buyers.

The percentage of new visitors who became new buyers during the specified time period: New Buyers divided by New Visitors.

The number of unique visitors who made their first purchase during the specified time period. They can be new or repeat visitors.

The number of visitors who registered on your website for the first time during the specified time period.

The total number of new users (Registration ID values that have not been seen previously).

The percentage of all visitors who were making their first visit to the site: New Visitors divided by Unique Visitors.

The percentage of all visitor sessions for visitors who were making their first visit to the site: New Visitor Sessions divided by Total Sessions.

The total number of sessions that involved new visitors.

The total number of new visitors (persistent cookie values that were not seen previously).

The total number of applications completed via offline channels.

The average price of all items sold across all offline channels.

The average value of order transactions completed via offline channels.

The average shipping and handling fees for transactions completed via offline channels.

Total revenue of items sold calculated imported shop transactions for offline sales.

The total sales of items calculated by using the imported shop transactions for offline sales.

The ratio of offline sales of items to sales of items across both online and offline channels. Offline: Item Sales divided by Multi-Channel Item Sales.

The average number of items in orders for transactions completed via offline channels.

The ratio of offline orders across both online and offline channels. Offline: Orders divided by Multi-Channel Orders.

Total number of items booked across all offline channels.

The total number of items sold for orders completed via offline channels.

The ratio of offline items sold to items sold across both online and offline channels. Offline Items Sold divided by Multi-Channel Items Sold.

The total number of orders placed via offline channels.

The ratio of offline items ordered to items ordered across both online and offline channels. Offline: Items Ordered divided by Multi-Channel Items Ordered.

The ratio of offline sales to sales across both online and offline channels. Offline: Sales divided by Multi-Channel Sales.

The ratio of offline unique buyers to unique buyers across both online and offline channels. Offline: Unique Buyers divided by Multi-Channel Unique Buyers.

The number of sessions in which an order was placed on an offline channel

Cost of Goods Sold from offline channels. This metric is collected as a shop attribure from the Multi-Channel Shop (MCS) import file.

The number of items in a shopping cart that were ordered in offline channels. This metric is calculated using the imported shop transactions for offline orders.

The margin of items in offline channels. Calculated by subtracting COGS from Item Sales.

Total sales of purchased items calculated for orders completed via offline channels.

The total shipping and handling value for orders completed via offline channels.

The total number of visitors who purchased one or more products via offline channels.

The total number of sessions that consisted of a single page.

The ratio of online sales of items to sales of items across both online and offline channels. Online: Item Sales divided by Multi-Channel Item Sales.

The ratio of online items ordered to items ordered across both online and offline channels. Online: Items Ordered divided by Multi-Channel Items Ordered.

The ratio of online items sold to items sold across both online and offline channels. Online: Items Sold divided by Multi-Channel Items Sold.

The ratio of online orders to orders across both online and offline channels. Online: Orders divided by Multi-Channel Orders.

The ratio of online sales to sales across both online and offline channels. Online: Sales divided by Multi-Channel Sales.

The ratio of online unique buyers to unique buyers across both online and offline channels. Online: Unique Buyers divided by Multi-Channel Unique Buyers.

The average price of all items sold online. Online Item Sales divided by Online: Items Sold.

The average value of a submitted online order. Online Sales divided by Online: Orders.

The average shipping and handling and handling fees for transactions completed via online channels.

The number of sessions in which an order was placed via online channels.

Cost of Goods Sold from online channels. This metric is collected as a shop attribute from the Shop Tag or the Multi-Channel Shop (MCS) import file.

The total online sales of items calculated by using the shop tags.

The average number of items in an online order calculated by using the shop tags.

The number of items in a shopping cart that were ordered online. This metric is calculated when the day is complete, ensuring accurate data. Therefore, it cannot be displayed if the selected time period is today's date.

The number of products (units) sold in online channels.

The margin of items in online channels. Calculated by subtracting COGS from Item Sales.

The total number of orders placed in online channels. A count of the Order tag.

Total sales of purchased items calculated for orders completed via online channels.

The total shipping and handling value for orders completed via online channels.

The total number of visitors who purchased one or more products via online channels.

The number of on-site searches submitted.

The number of items in a shopping cart that were ordered. This metric is calculated when the day is complete, ensuring accurate data. Therefore, it cannot be displayed if the selected time period is today's date.

The total number of orders placed. A count of the Order tag.

The number of orders attributed to the Marketing Program Impression being analyzed.

This metric is available only if you have the Impression Attribution module.

The average number of orders per session: Orders divided by Sessions.

The average number of orders per visitor: Orders divided by Unique Visitors.

The total number of times the page (or category that contains the page) was viewed. A count of the collected Page View tags.

The number of page views attributed to the Marketing Program Impression being analyzed. This metric is available only if you have the Impression Attribution module.

The average number of page views per session.

The total number of times that a product detail page (or category that contains the page) is viewed. This metric is a count of the collected Product View tags.

The average number of product views per items booked: Product Views divided by Items Booked.

The average number of product views per items sold: Product Views divided by Items Sold.

The average number of product views per session in which the product was viewed: Product Views / Viewing Sessions.

The total number of new sessions by visitors arriving from referring sites.

The total number of repeat sessions by visitors arriving from referring sites.

The total number of sessions by visitors arriving from referring sites.

The number of new and repeat registrants (visitors who registered on your site with a known Coremetrics Registration ID) visiting your site.

The ratio of repeat buyers to unique buyers: Repeat Buyers divided by Unique Buyers.

The percentage of repeat visitors who qualified as repeat buyers during the specified time period: Repeat Buyers divided by Repeat Visitors.

The number of visitors who bought from your site in a previous time period and returned during the specified time period.

The number of visitors who registered at your site in a previous time period and returned during the specified time period.

The total number of users making a second or subsequent visit (registration IDs that have been seen previously). Unique Users minus New Users.

The ratio of repeat visitors to unique visitors: Unique Visitors minus New Visitors, divided by Unique Visitors.

The number of sessions initiated by visitors making their second or subsequent visit to your site.

The number of visitors making their second or subsequent visit to your site: Unique Visitors minus New Visitors.

The total revenue of items calculated by using Order tags.

The amount of revenue attributed to the Marketing Program Impression being analyzed.

This metric is available only if you have the Impression Attribution module.

Total sales of purchased items calculated by using the order tags.

The amount of sales attributed to the Marketing Program Impression being analyzed. This metric is available only if you have the Impression Attribution module.

The average sales value per click: Sales divided by Clicks.

The average sales value per clicker. Sales divided by Clicker.

The average sales value per session: Sales divided by Sessions.

The average sales value per visitor. Sales divided by Visitor.

The total number of sessions by visitors arriving from search engines.

The total number of new sessions by visitors arriving from search engines.

The total number of repeat sessions by visitors arriving from referring sites.

The metric for tracking data collection usage. The ratio between tags collected and server calls varies, depending on the type of tag collected. Refer to supporting documentation for more information.

The ratio of sessions that contain at least one order to the total number of sessions: Purchasing Sessions divided by Total Sessions.

The ratio of sessions that contain at least one order to the total number of sessions that viewed a page in context: Purchasing Sessions divided by Viewing Sessions.

The total number of sessions. A session is defined by a sequence of records collected by a common session cookie with no more than 30 minutes (default) of inactivity between collected records.

The number of sessions attributed to the Marketing Program Impression being analyzed.

This metric is available only if you have the Impression Attribution module.

The average number of sessions per visitor: Sessions divided by Unique Visitors.

The total shipping and handling value.

The ratio of shopping carts abandoned (initiated minus completed) to total shopping carts: Carts Abandoned divided by Carts Initiated.

The number of times the page (or page within the category analyzed) was the first page viewed to start a visitor's session.

The ratio of sessions where a specified page was the first page viewed to the total number of sessions.

Total length of the session(s).

The total shipping and handling value.

The number of unique visitors who abandoned one or more shopping carts.

The number of unique visitors who added one or more products to their shopping carts, regardless of whether they purchased the products or kept them in their carts.

The ratio of unique visitors who added products to their shopping carts (regardless of whether they purchased the products or kept them in their cart) to all unique viewers of that product: Unique Adders divided by Unique Viewers.

The total number of visitors who completed one or more applications.

The ratio of visitors who completed an application to visitors who initiated an application: Unique Applicants divided by Unique Initiators.

The ratio of visitors who completed an application to all visitors who visited your site: Unique Applicants divided by Unique Visitors.

The total number of visitors who booked one or more items.

The ratio of visitors who made a booking to visitors who added items to their carts (regardless of whether they booked the items): Unique Bookers divided by Unique Adders.

The ratio of visitors who booked an item to all visitors who viewed the item: Unique Bookers divided by Unique Viewers.

The ratio of visitors who booked an item to all visitors who visited your site: Unique Bookers divided by Unique Visitors.

The total number of visitors who purchased one or more products.

The ratio of visitors who made a purchase to visitors who added products to their shopping carts (regardless of whether they purchased the products): Unique Buyers divided by Unique Adders.

The ratio of visitors who purchased a product to all visitors who viewed that product. Unique Buyers divided by Unique Viewers.

The ratio of visitors who purchased a product to all visitors who visited your site: Unique Buyers divided by Unique Visitors.

The number of unique visitors who started a session with a page view that contains a Marketing Program (cm_mmc) parameter.

The number of unique visitors who visited the specified page as the first page in their session.

The number of unique visitors who completed one or more conversion events.

The number of unique visitors who initiated one or more conversion events.

The number of unique viewers of marketing impressions.

The number of unique visitors who initiated an application, regardless of whether they completed it.

The number of unique visitors who have been identified with a registration tag.

The number of unique visitors who viewed a page or product one or more times.

The number of unique visitors who came to your site one or more times as defined by a count of distinct persistent cookies.

The number of times a video was watched in full. This metric requires the collection of Element attributes.

The number of times a video was launched / initiated. This metric requires the collection of Element attributes.

The number of times a video pause button was pressed. This metric requires the collection of Element attributes.

The number of times a video play button was pressed. This metric requires the collection of Element attributes.

The total number of sessions viewing the page being analyzed. This metric requires the collection of Element attributes.

The ratio of sessions where a product was viewed (regardless of whether a purchase was made) to all unique viewers of that product. Unique viewing sessions divided by Unique Viewers.

The number of unique visitors who visited the website at least once and met the segment criteria. This metric requires the collection of Element attributes.