Create PURLs in landing page sites
How to create PURLs in Landing page sites.
About this task
A PURL is a unique and personalized landing page that is created for your contacts/customers. Use PURLs with paper-based or printed campaign materials, such as direct mails or postcards.
When contacts click the personalized URL, they are directed to a Landing Page that contains images and/or text that is unique to each contact. Customers are more likely to visit a PURL site that contains their name, as opposed to a generic Web address. It is considered one of the most effective ways to track online responses from direct mail and increase overall conversion rates.
Here's an example of a personalized URL: <http://www.example.com/[yournamehere]>
To Create a PURL in Acoustic Campaign