Managing web tracking

Read through the following sections to understand how to manage the web tracking tool to track a contact's behavior.

How do I set up the web tracking configuration tool?
Learn how to set up the web tracking configuration tool that is used to verify the branded domain setup.
How to view the web tracking code
Viewing the web tracking code
How can I view web tracking data?
You can view all of your online Web tracking metrics in the reporting area. The All Sites Summary report combines your Landing pages data and your Web tracking data, allowing you to view and compare selected site data from your landing pages and Web sites in one location, including site, page, visitor, and source information.
How do I add web tracking code to an external website?
Learn how to add a web tracking code to an external website.
How do I add the recipient ID to an external web page?
Follow the procedure to add the recipient ID to an external web page.
How can I customize web page names?
You can use custom web page names to give the URL a friendlier name for reference. Also, you can name pages in Web applications that dynamically generate content; for example, instead of using catalog.php?cat=apples, use the meta name 'apples category'.
How do I dynamically load the web tracking script?
Web tracking does not load asynchronously. To reduce the load times for their Web page(s), customers may have to load the Acoustic Campaign web tracking script dynamically and capture web tracking events.
How do you identify the contacts who download a Whitepaper?
To find out which contacts downloaded a whitepaper, you can add tracking to your Landing Pages and your external Web site and then you can query all identified contacts.
Can I override streamlined web identity tracking across the Subdomains?
Before Acoustic Campaign 8.8 Release, the cookies created to keep track of Visitor Identity and Session were stored at the domain of the URL. If a customer went to marketing.silverpop.com the cookies would be stored at the domain marketing.silverpop.com. Beginning with the Acoustic Campaign 8.8 Release, the Web Tracking Code is updated. By default, if you have multiple sub-domains belonging to the same primary domain and use web tracking code on your sites, visitors to your subdomain pages will no longer see the query string parameters in the URL. This means when visitors to your site go to one of your subdomain pages, they will only see your primary domain's URL.
How do I tracking file downloads?
Use the information in the topic to understand how to track file downloads on your landing pages.
Tracking Lead Sources
In Web Tracking, Lead Sources provide a way to capture specific campaign-tracking identifiers by associating online marketing activity to new contacts when they opt-in to your database from an advertised site, URL or Referrer, after submitting a web form.
How can I use web tracking to reengage customers?
Read through the following section to understand how to create a query sourced email campaign or create an automated program to target customers. You can use web tracking to track conversion events and reengage customers.
Working with dynamic loading for external website that uses Acoustic Campaign Landing Pages
Use the information in the topic to understand how the external Websites using Acoustic Campaign landing pages use dynamic loading.
Working with the web tracking Opt-In functionality
According to the European Union privacy regulations, Acoustic Campaign clients are required to disclose to web site visitors a list of cookies and tracking features used in Landing Pages and Web Tracking.
Working with Google Tag Manager for web tracking
Marketers who use web tracking on their web pages can choose the Google Tag Manager tool to implement and manage their web tracking tags.

Parent topic: Web Tracking