Detecting unusual activity in Programs

Hands-free customer engagement is one of the beauties of Acoustic Campaign programs. However, you still need to keep an eye on things. As the saying goes, “expect the unexpected.”

What if things don’t go as you planned? What if customers don’t respond to your Program email messages the way you thought they would? What if there’s a problem with the customer data? Will you be able to react in time?

On the other hand, what if things go better than expected? What if there’s an overwhelmingly positive customer response? (Wouldn’t that be nice?) How can you take advantage of your good fortune? How will you know when it’s time to brag?

Fortunately, there’s help available through Program Analytic Insights. This AI-powered anomaly detection model quietly watches multiple program metrics and tells you when the unexpected happens and shows you where to look. There's no need to run a report or wade through message logs. Plus, the longer your program runs, the more the model learns about what to expect and when to grab your attention. Everything fits unobtrusively into a single tab in the Program insights panel.

Click the comments in the image below to learn more about what to expect.

Metrics tabs Watch the progress of the program. Key performance indicators. What the model thinks will happen. Surprise! Something you should look into. Get the specifics. Triggered when anomalies happen.

Anomaly identification and notification data is hosted exclusively in a United States data center. The stored information consists of user notification preferences and aggregate history for program transmission and response activity. No personal data is ever required or stored.

To display program metrics and take advantage of anomaly detection modeling, your organization must meet the following criteria.

  • Hosted on a US-based POD
  • Provisioned for Performance Insights
  • Not provisioned for Transact
  • Does not use classic Campaign or the classic programs interface
  • Actively using the latest programs canvas with programs that contain email steps only

Contact Support to request access to Program Anomaly Insights for your organization.