New features and changes in version 11.0

IBM® Campaign 11.0 includes a number of new features and changes.

For a list of newly supported and discontinued platforms, see the document Recommended Software Environments and Minimum System Requirements, which is posted under Detailed System Requirements on the IBM Support Portal (http://support.ibm.com).

To store email opt out events of IMC coming in Campaign via UBX

WCA customers can receive opt-out links to opt out (unsubscribe) from the WCA mailing in the emails delivered to them. This event is now tracked by IBM Campaign via UBX. The Mailing Opt-Out Event (emailOptOut) is being tracked in the Campaign system database in a new table called UA_EMAILOPTOUT. User must subscribe to the Mailing Opt-Out Event (emailOptOut) in UBX to enable tracking of this event in IBM Campaign.

Replicate User variables in extract process box when the template is being copied and pasted to another flowchart

When users copy the Flowchart template and paste it in the flowchart, then the User Variables are copied too along with the template.

Allow User Variables (UserVar) to have a string length up 512

Earlier User Variables (UserVar) supported just 32 character string length. The length of the User Variables of type TEXT (UserVar) is increased to support up to 512 characters.

GDPR - Right to erasure

GDPR utility provided with IBM Campaign help in generating the SQL scripts which can be executed on IBM Campaign system tables to erase the users data referred in IBM Campaign system. Please refer to IBM Campaign GDPR documentation for more details on GDPR utility..

Upload contactlist to IMC without specifying Template or Content Customization details

Using this feature user will be able to upload data in WCA database / contact list using EmailPB without selecting an Email template.

Add Swagger documentation for Campaign APIs

Swagger documentation contains useful reference and task-based help content to quickly get started with the Campaign APIs.

Integration with Watson Marketing Assistant

Watson Marketing Assistant integration with IBM Campaign will enable real time interaction for IBM Campaign users, thus enabling businesses to serve their customers better.

Call from IBM Campaign to EBA is secured and this is achieved using the JSON web token (JWT).

IBM Campaign communicates with EBA, EBA then communicates with QUEST and QUEST works on the Cognos model.

Currently, the QUEST model is based on the Campaign system schema, Modelling on User database is not supported.

For example, WMA in IBM Campaign will support queries like:

Which campaign has the most offers
When was a certain campaign created
When were 10 Percent Off offers used in Test Direct Marketing Campaign
How many people in control groups received 20 Percent Off offers; show offer start date

Though Watson integration is enabled, it is mandatory for a user to have a Report System Role in order to access WMA.

Campaign – Audience Publishing and Subscription using UBX and UBX toolkit

Campaign can share the audience data with IBM UBX via the UBX Toolkit. Campaign can publish (produce) the audience data to UBX as well as can download (consume) the audience information from UBX. This is achieved using UBX toolkit.

UBX does not provide the actual SMS reply message

IBM Campaign is capable of sending Mobile SMS using the SMS process box with Watson Campaign Automation. In the 11.0 release, IBM Campaign can track the SMS replies to SMSes sent from IBM Campaign using Watson Campaign Automation. The SMS Reply message is captured in UA_InteractedSMS table. A new columns "MessageBody" is added in the UA_InteractedSMS table to capture the SMS reply message body.

If user respond multiple times then he will see multiple entries in the UA_InteractedSMS table, one for each reply. "Source" table column is "null" for these SMS reply records. Where as UA_InteractedSMS table also shows a record when SMS is sent from IBM Campaign. This record will have the "Source" table column value set to "campaign".

While sending the SMS in WCA user will need to have Text to Join program available and attached to SMS templates. This Text to Join program contains a list of Keywords. While responding back to SMS user will need to use this keywords then only reply gets delivered to WCA.

IBM Campaign user database support to Hadoop based on Impala

IBM Campaign now supports Bigdata hadoop based on Impala, In the current version this support is provided just for Cloudera Bigdata instance using Impala. To connect from IBM Campaign to Cloudera Bigdata instance it needs Cloudera Impala ODBC driver version 2.5.41 onwards. Existing support of Bigdata instance based on Hive remains same.

Fast Upgrade

IBM Marketing Software version 11 supports the fast upgrade approach. This approach allows upgrades from version 8.6 onwards to version 11.0. This aids customers by bypassing the multi-step upgrade. The Fast Upgrade approach is also useful in reducing upgrade downtime. The approach is provided for IBM Marketing Platform, IBM Campaign, IBM Contact Optimization, IBM Marketing Operations, IBM Interact for upgrade from 8.6.x version onwards. For details, refer to the Fast Upgrade documentation released with version 11.0.

IBM Campaign user database support with HortonWorks Big Data on AIX Operating System

IBM Campaign support HortonWorks Big Data based on Hive using Progress DataDirect Connect64(R) for ODBC Release 7.1.5 on AIX Operating System.