Report configuration properties
The report configuration properties for IBM® Marketing Software are at Settings > Configuration > Reports.
To generate reports, the IBM Marketing Software suite integrates with IBM Cognos®, a business intelligence application. You use the Integrations > Cognos properties to identify your IBM Cognos system. Then, for Campaign, eMessage, and Interact, you must configure additional properties to set up and customize the reporting schemas.
- Reports | Integrations | Cognos [version]
The IBM Marketing Software suite integrates with IBM Cognos to generate reports. - Reports | Schemas | [product] | [schema name] | SQL Configuration
The SQL script creates views or tables for the reporting schemas. The Reports | Schemas | [product] | [schema name] | SQL Configuration property provides information about the name of the views or tables. - Reports | Schemas | Campaign
The Reports | Schemas | Campaign property provides information about the data source that identifies the Campaign database. - Reports | Schemas | Campaign | Offer Performance
The Offer Performance Schema yields contact and response history metrics for all offers and for offers by campaign. By default, the schema is configured to generate a "summary" view (or table) across all time. - Reports | Schemas | Campaign | [schema name] | Columns | [Contact Metric]
Use the Reports | Schemas | Campaign | [schema name] | Columns | [Contact Metric] property to add contact metrics to the Campaign Performance or Offer Performance reporting schemas. - Reports | Schemas | Campaign | [schema name] | Columns | [Response Metric]
Use the Reports | Schemas | Campaign | [schema name] | Columns | [Response Metric] property to add the response metrics that you want to include in your reports to the Campaign Performance or Offer Performance reporting schemas. - Reports | Schemas | Campaign | Campaign Performance
The Campaign Performance schema yields contact and response history metrics at the campaign, campaign-offer, and campaign-cell level. - Reports | Schemas | Campaign | Campaign Offer Response Breakout
The Campaign Offer Response Breakout schema supports reporting on campaign-detailed responses, which are broken out by response type and by offer data. This schema template gives different response counts for each custom Response Type for campaigns and offers grouped by campaign. - Reports | Schemas | Campaign | Campaign Offer Response Breakout | Columns | [Response Type]
Use the Reports | Schemas | Campaign | Campaign Offer Response Breakout | Columns | [Response Type] property to add any custom response types that you want to include in your reports to the reporting schema. - Reports | Schemas | Campaign | Campaign Offer Contact Status Breakout
The Campaign Offer Contact Status Breakout schema supports reporting on campaign-detailed contacts, which are broken out by contact status type and by offer data. This schema template gives different contact counts for each custom Contact Status Type for campaigns and offers grouped by campaign. - Reports | Schemas | Campaign | Campaign Offer Contact Status Breakout | Columns | [Contact Status]
Use the Reports | Schemas | Campaign | Campaign Offer Contact Status Breakout | Columns | [Contact Status] to add the contact status that you want to include in your reports to the reporting schemas. - Reports | Schemas | Campaign | Campaign Custom Attributes | Columns | [Campaign Custom Column]
Use the Reports | Schemas | Campaign | Campaign Custom Attributes | Columns | [Campaign Custom Column] property to add any custom campaign attributes that you want to include in your reports to the reporting schema. - Reports | Schemas | Campaign | Campaign Custom Attributes | Columns | [Offer Custom Column]
Use the Reports | Schemas | Campaign | Campaign Custom Attributes | Columns | [Offer Custom Column] property to add any custom offer attributes that you want to include in your reports to the reporting schema. - Reports | Schemas | Campaign | Campaign Custom Attributes | Columns | [Cell Custom Column]
Use the Reports | Schemas | Campaign | Campaign Custom Attributes | Columns | [Cell Custom Column] property to add any custom cell attributes that you want to include in your reports to the reporting schema. - Reports | Schemas | Interact
The Interact reporting schemas reference three separate databases: the design time, runtime, and learning databases. Use the Reports | Schemas | Interact property to specify the JNDI names of the data sources for those databases. - Reports | Schemas | Interact | Interact Performance
The Interact Performance schema yields contact and response history metrics at the channel, channel-offer, channel-segment, channel-interaction point, interactive cell, interactive cell-offer, interactive cell-interaction point, interactive offer, interactive offer-cell, and interactive offer-interaction point levels. - Reports | Schemas | eMessage
The Reports | Schemas | eMessage property specifies the name of the data source that identifies the eMessage tracking tables, which are in the Campaign system tables.
Parent topic: Campaign configuration properties