List of Campaign processes
Configure and connect processes in flowcharts to accomplish your campaign goals. Each process performs a specific operation, such as selecting, merging, or segmenting customers.
Process | Overview topic: | Instructions: |
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Extracting data from a cell, table, or strategic segment Extracting data from an eMessage landing page To extract data from an optimized list, see the IBM Contact Optimization User's Guide. |
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The eMessage process defines the recipient list for an eMessage mailing. |
Requires IBM eMessage. See the eMessage User's Guide. |
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The Interact list process determines which offers the Interact runtime server presents to customers. | Requires IBM Interact. See the Interact User's Guide. |
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The Optimize process associates a marketing campaign with a Contact Optimization session. | Requires IBM Contact Optimization. See the Contact Optimization User's Guide. |
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The SPSS model process generates predictive models to predict likely responders based on past behavior. | Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the IBM Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide. |
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The SPSS score process rates the likelihood of customers responding to offers, to identify the best prospects for a campaign. | Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the IBM Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide. |
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The Email process sends personalized email communications, including offers, from IBM Marketing Cloud. | Requires IBM Engage. See the IBM Campaign and Engage Integration Guide for IBM Marketing Cloud. | |
The SMS process sends SMS text messages from IBM Marketing Cloud. | Requires IBM Engage. See the IBM Campaign and Engage Integration Guide for IBM Marketing Cloud. | |
The Push process sends mobile push notifications from IBM Marketing Cloud. | Requires IBM Engage. See the IBM Campaign and Engage Integration Guide for IBM Marketing Cloud. |