Creating offers
Create offers to represent the marketing messages that you want to communicate to customers or prospects.
Before you begin
About this task
Whether you create a new offer or a new version of an existing offer depends on how your administrator defined offer templates. You must create a new offer in the following situations:
- Whenever non-parameterized offer fields change.
- When you need a new offer code for tracking purposes (for example, for pre-printing response codes on mailers).
To create an offer you can follow this procedure, or you can duplicate an existing offer and then edit it.