IBM Interact User's Guide
- IBM Interact overview
IBM® Interact is an interactive engine that targets personalized offers to visitors of inbound marketing channels. You can configure Interact to be behavioral, strictly event-based, situational, strategic, and so on. Interact is a module within the IBM Marketing Software suite of tools. - Create the marketing campaign in the design environment
Designing the Interact configuration is a multi-step process that involves many people in your organization. You work with theInteract user interface, the Interact API, and Campaign flowcharts to configure your interactive marketing campaign. - Interactive flowcharts
Interactive flowcharts are similar to Campaign batch flowcharts when used to create strategic segments. - Interact List process in batch flowcharts
When Interact is installed, the Interact List process is available in batch flowcharts. Similar to the Call List and Offer List processes, the Interact List process allows you to specify which offers are served to which visitors to your interactive site. This provides you with the ability to target offers to entire audience levels, target specific individual audience members, or suppress offers from specific audience members by using table-driven features. - Understanding deployment to runtime servers
Deployment is how you transfer all the configuration that you define in the design environment to the runtime server groups. Deployment is grouped by interactive channel. When you deploy an interactive channel, you are sending all the data that is associated with an interactive channel to the selected runtime server group. This is why, when you are creating interactive channels, you must define the production runtime servers and the non-production (testing) runtime servers. - Interact reporting
Interact is integrated with IBM Marketing Software reporting to deliver comprehensive Cognos® reports in Interact.