IBM web standards ensure design excellence along with the technical and legal compliance.

The page layout and design standards apply to all external facing IBM webpages to ensure consistency and adhere to the IBM brand.

These standards are required for externally-facing pages so that IBM is compliant with data privacy regulations and is legally protected from potential fines.

Site Analytics, Cookie Consent and Tag Management are required capabilities for all IBM-owned web pages.

IBM has a standardized navigation and URL structure to support and improve discoverability across our site.

The official list of browser type, level and devices for which all IBM Web applications should support.

This is a technical standard establishing requirements for the creation, use, and format of cookies created in conjunction with IBM Web content and applications.

Prior to using a third-party hosting resource, you must involve your IBM brand or division lawyer to review the Terms of Use of the site.

Social media enables users to share information, communicate and connect.

Search Engine Optimization (SEO) helps search engines understand page content and then rank pages according to that content as higher or lower than other similar pages.

IBM content should be written with clear and compelling messaging and error free.

The Contact Module gives users a variety of ways to contact IBM using features like Let's Talk, Schedule a Consult, or email.