Pebble Beach Discovers Untapped Revenue with IBM

17-Mile Drive is widely recognized as one of the most scenic drives in the world. The famous coastal landmark, which runs through Pacific Grove to Pebble Beach, is visited by more than a million people every year. And while the majestic views and natural landscape have not changed in years, the way in which drivers experience this journey was ready for an update.

And that’s why the Pebble Beach Company, owner of 17-Mile Drive, partnered with IBM. Using Watson’s ability to learn from locals, Pebble Beach is helping make a culturally relevant destination even more relevant to guests and visitors, allowing a new audience to discover hidden local experiences along 17-Mile Drive, while allowing Pebble Beach to discover untapped revenue streams through push alerts in the app.

IBM and the Masters: a tradition of innovation

Every April, the Masters golf tournament treats fans to a fierce competition set against a stunning backdrop of natural beauty. Walking the pine straw pathways at Augusta National Golf Club, you can’t help but feel the decades of history and tradition; an enduring game held at a timeless venue.

But there is a modernity to this tournament that few understand, and even fewer get to see. Hidden amidst the magnolias, dogwoods, and azaleas of Augusta National is a technological support system that fuels one of the most innovative tournaments in golf. In fact, the Masters lays claim to many of the technology firsts that have come to define the modern experience of golf. From the first television broadcast in 1956 to the first iPhone app in 2009, The Masters has steadily pushed the boundaries of golf technology in service of fans everywhere.

IBM is proud to have partnered with the Masters on many of these projects over the years. And this year is no exception. Go behind the code at the Masters with IBM

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