As the Official Cognitive Solutions Provider to the Pebble Beach Company, IBM joined forces to develop the official mobile app of Pebble Beach Resorts. The app, designed by IBMix and hosted on the IBM Cloud, is embedded with Watson’s cognitive capabilities which enable visitors to experience Pebble Beach as if they’re traveling with a local guide.
By tapping into the cognitive technology of IBM’s Watson Conversation API, the Virtual Concierge allows guests to use natural language to get more relatable answers for requests like “Where can I get a burger?” or “I need a souvenir for my daughter.” The technology uses frame-based dialoguing, where several options are presented versus command-and-response. This natural dialogue helps users discover more unexpected and personal experiences, and helps increase awareness of more Pebble Beach businesses and properties.
Additionally, Pebble Beach and IBM deployed IBM Planning Analytics to help Pebble Beach manage its retail operation with smarter and quicker data analysis. With IBM Planning Analytics in the IBM Cloud, Pebble Beach has been able to capture a more accurate view of its retail operations and plan future merchandising decisions to boost the shopping experience, reduce costs and generate increased sales.