The moment a shot comes to rest at the Masters, the x, y, and z coordinates are captured and compared against years of historical data, and a Hole Insight is generated in the Masters app, instantly revealing the risks and rewards of the upcoming shot. Minutes later, IBM’s Granite model produces spoken narration – in both English and Spanish – for those same shots. This happens more than 20,000 times throughout the Tournament, enhancing the digital experience of the Masters, and demonstrating the speed and scale of AI models built with IBM watsonx.