Masters | IBM

IBM and the Masters transform data into insight

The technology behind the best digital experience in sports

  1. Explore the Masters digital platform
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A platform of innovation

IBM Consulting and the Masters® built a digital platform that transforms vast quantities of data into insight, automates business processes, and scales the capabilities of the Masters Digital team.

A fairway at the Masters
Behind the scenes

You see golf, we see data

The Masters digital platform manages massive data sets from multiple sources, integrating, analyzing, and refining disparate information into actionable insight. For example, it uses IBM Watson® to transform five years of tournament data on hundreds of players and more than 100,000 shots, into predictions of the score of every player in every round.

Zero trust approach

The Masters uses advanced threat detection and intelligence to help protect the infrastructure and safeguard the entire digital experience. With a zero trust framework, IBM Security provides adaptive and continuous protection for users, data, and assets, with capabilities designed to manage threats proactively.

Built on a hybrid cloud

With Red Hat® OpenShift®, the Masters develops and deploys applications across multiple clouds, private, public and on premises. And the platform is engineered to seamlessly integrate third-party applications, like the Masters Fantasy game.

Bringing insights to businesses everywhere

Let’s create experiences unlike any other

The same combination of technology and IBM Consulting experience behind the Masters platform of innovation is also driving digital transformation with IBM clients around the world.

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Smarter customer experiences

Audi and IBM Consulting put innovation in the driver’s seat

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Accelerating transformation

Coca Cola European Partners modernizes on a hybrid cloud

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Strengthening security

Commercial International Bank embraces zero trust security

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Data platform modernization

IBM’s Chief Data Office harnesses the full power of enterprise data