There are more than 390 million Scuderia Ferrari HP fans around the world. And each one of them deserves a digital experience that lives up to the legendary style and quality of the Ferrari brand. Their new and improved mobile app includes more opportunities to engage, more personalization, and a Race Centre with data visualizations, historical insights, and race summaries generated by AI models built with IBM watsonx.
IBM Consulting worked closely with the team from Scuderia Ferrari to redesign and redevelop their mobile app, streamlining the information architecture, improving the user interface, and infusing the experience with AI-generated content and insights. The improvements not only serve the fans, but also greatly enhance the productivity of the Scuderia Ferrari editorial team.
The same technology and expertise that IBM is using to build the Scuderia Ferrari HP app is transforming digital operations for thousands of IBM clients around the world.