IBM Social Business

I want to understand what motivates customers, deliver personally relevant experiences and measure the value of each engagement across channels.


Marketing and Merchandising

Personalized, cross-channel campaigns that drive engagement and provide measurable impact on individual customers.

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See how Sky Italia uses real-time marketing to deliver the right message to each customer segment.

Provide customers with a more engaging digital experience.


Social Collaboration and Digital Experience

An integrated set of tools that enable real-time knowledge-sharing, increased productivity and faster innovation.

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See how Omron integrated its outreach efforts with IBM Digital Customer Experience software.

Use predictive analytics to understand your customers.


Sales, Communication and Customer Service

Exceptional customer experiences driven by authentic engagement and advanced procurement support.

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See how ING uses analytics and Smarter Commerce solutions to understand its customers and clients.

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