IBM Social Business

Workforce communication and training

"This has been a huge success for AMD. We've seen increased sales productivity with sales spending more time talking to customers and selling."

David Stachura, Manager Global Sales Enablement, AMD

The business need

The teaching hospital apprenticeship model, which once revolutionized medical education, is now failing to adapt to an increasingly interconnected world. As a result, expert knowledge is bottlenecked within the walls of institutions, creating disparities in access to medical education.

AMD surveyed its sales force regarding its current learning program and discovered its sale team learned best through collaborative work with teams, conversations and meetings with peers, various sales tools, networks, and formal training. As a result, AMD needed to change the way it delivered training and find a system to support it.


The solution

AMD implemented our Social Learning Management System—IBM Kenexa LMS—on Cloud as part of a larger program called SalesEdge.

In order to reduce the amount of time the sales staff needed to search for the right content, CGU needed a system to consolidate the information from 39 existing product marketing and sales intranet sites within the company. As a result, the group designed a special intranet site geared toward providing quick access for the sales staff. Information was condensed to 6 pages (based around 4 existing product lines) and had a flat navigation structure.

The benefit

The IBM solution helped reduce the time sales staff searched for content, and the training helped them become more effective on the job.

The new program reduced the time it took sales staff to search for product training, sales-related content and answers to product–related questions from 8.5 hours each week to 5.5 hours per week. Over time, this saved the company valuable resources and enabled the sales staff to spend more time face–to–face with customers. AMD also exceeded its goal to have an overall training completion percentage of 60 percent.

Retailers lost up to $44.6
in 2010 due to online customer experience problems

Harris Interactive report, 2010

About AMD

AMD is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APU) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments.

Learn more about how this social business is thriving

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