Feature spotlights

Centralized partner onboarding

PEM acts as a system of record for all partner data collected. Through an extensive workflow, role-based control and user delegation capability, companies can use PEM for both upstream partner onboarding tasks (e.g., contractual and legal processes) as well as downstream departmental document exchanges (e.g., promotions and or targeted initiatives). PEM uses RESTful APIs to load the on-boarding data that is collected into IBM B2B Integrator, IBM File Gateway or other REST-capable applications.

Trading partner and business user self service

PEM offers a self-service portal where both business users and partners can self-onboard and self-administer related contact and communications profile information without IT involvement. PEM offers out-of-box flows and the ability to custom define flows for onboarding & maintenance plus a centralized monitoring of activity progress across a global B2B community.

Campaign management

Sponsor administrators can initiate PEM campaigns with defined start and end dates. Activities can be shared with partners allowing them to interactively execute PEM activities on an as needed basis. Sponsors can manage partner relationships by adding them to groups (a collection of individual attributes) or individual attributes and select partners to participate in campaigns by those attributes (e.g., Eastern Zone, Tier1, Tier 2, Corporate Health Care Providers, Retail).

Hybrid deployment options

As a SaaS based application, PEM was designed to support hybrid deployment models and can bridge across both on-premise and Cloud based applications. Modular architecture leverages RESTful APIs to enable extensibility while the inclusion of “Docker” images offers a degree of portability, allowing a given instance of PEM to reside in a Docker container.

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