Feature spotlights

Campaign automation

Design and automate consistent cross-channel experiences using a visual planning tool that allows you to collaborate across the marketing disciplines; gain quick consensus with colleagues.

Email, mobile, social, marketing

Use data about customer behaviors to inform and promote personalized customer interactions in near real time. Learn who your customers are and what they want to win more business and drive loyalty.

Lead management and scoring

Capture more of the right leads. Close the loop between marketing and sales and drive greater revenue through lead management features that deliver higher-quality leads and decrease customer acquisition costs. Get quality leads by understanding prospect behavior and scoring on that behavior. Manage and nurture your leads; maximize your budget.

Customer journey building

Begin creating journey maps in minutes with IBM Journey Designer. Marketing, sales and customer service can collaboratively visualize cross-channel journeys, set common marketing goals and design tailored customer experiences for dozens of priority segments in a user-friendly, drag-and-drop interface.

Watson Marketing Assistant

Easily create and edit highly relevant email content. IBM Watson Campaign Automation helps marketing organizations develop industry-leading email campaigns that deliver relevant and timely communications based on online and offline behaviors. Use data about customer behaviors to inform and promote personalized customer interactions in near real time.

Performance insights

Effectively engage with your always on-the-go audience. Capture mobile insights in real time and drive personalized mobile experiences to each contact through email, SMS, simple/rich push notifications and connected devices like the Apple Watch.

Customer case study

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