Your web content is useless if you can't make it work for you

Cloud-based web content management software with the power of AI helps you manage your content and create experiences that build customer loyalty. With IBM® Watson Content Hub, you can tag, find and manage assets in even the largest repositories, automate routine tasks and deliver omnichannel experiences at a fraction of the cost. delivers personalized shopping

Puts publishing in the hands of the creators, shortens deployment time, improves the user experience, and creates a destination for soccer information and products.

Key features

Intuitive web content management software

Smart web content management software
Keep content organized and easy to find with AI-assisted tagging and content recommendations

The perfect asset at your fingertips

The perfect asset at your fingertips
Access Shutterstock's library of millions of images, video clips and music tracks from within Watson Content Hub

Intuitive content authoring

Intuitive content authoring
Create, update and deliver evocative experiences easily and quickly without an over-reliance on IT

Task automation

Task automation
Create experiences once, reuse across all touch points saving time and money


Rich APIs and zero configuration embedded CDN
Deliver content anywhere and ensure high performance

Straightforward consumption-based licensing

Straightforward consumption-based licensing
Facilitate collaboration across teams while controlling management and deployment costs

Analysts recognize IBM as a leader in web content management



IBM named a leader in web content management.

Gartner Magic Quadrant 2018

IBM recognized as a leader for completeness of vision and ability to execute in Digital Experience Platforms and Web Content Management.

IBM customers use web content management to create stand-out experiences

Look Listen builds high-impact campaigns fast

Integrates its IBM digital marketing platform with Shutterstock’s image library, cutting hours of manual work each month. uses AI to help travelers book ideal vacation

Allows users to browse expertly curated content, find the getaway they’re looking for and book their ideal vacation.

Explore web content management products

IBM Watson Content Hub

Achieve an iconic brand experience across all digital touch points with this cloud-based content management system.

IBM Digital Experience Manager

Create, manage and deliver engaging omnichannel digital customer experiences to virtually all audiences.

AI-powered web content management is transforming the industry

How can you develop with Watson Content Hub?

Headless CMS helps you integrate content into your projects, without getting in your way.

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How can IBM help your web content management strategy?