Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company.
  Learn more


IBM ranked a leader in Gartner Magic Quadrant for Multichannel Marketing Hubs

IBM ranked Leader in Forrester Wave™: Cross-Channel Campaign Management

See how personalized marketing can inspire customer loyalty

Deliver personalized experiences

Marketers need to design great customer experiences and make smarter decisions faster. Data is the foundation. IBM offers industry-leading, personalized marketing capabilities that automate campaigns and present actionable insights.

Innovator's guide to personalized digital marketing

Deliver customer loyalty at any interaction point.

Three tactics to personalize customer acquisition, growth and retention


Campaign Automation

Design, automate and measure consistent campaigns across channels like email, mobile messaging, social and more. Campaign performance insights give marketers the data they need to deliver the most effective marketing campaigns.


Perform sophisticated audience segmentation against the largest data sources to target omnichannel campaigns, executing in online and offline channels. Scale to the largest volumes of contacts. Deploy to the cloud or on premise.

Real-Time Personalization

Cognitive capability: rules advisor

Create relevant campaigns at every touchpoint. Cognitive rules advisor presents marketers with the best recommendations and offers to apply to campaigns, taking the guesswork out of personalization.



Personalize inbound touchpoints from both digital and offline channels — email, mobile, web, call-center and POS — with powerful, cloud-hosted and on premise, real-time interaction software.


Content Hub

Quickly deliver targeted customer experiences with help of an AI-powered content management system that knows the content it manages. Deliver content to any channel including web pages, mobile apps, embedded devices and more. Marketers can work more efficiently while delivering smarter experiences.

See marketing solutions designed especially for the CMO

See all customer insights offerings