Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company.
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Deliver smarter campaigns, anywhere

Maximize customer engagement with one-to-one conversations and personalized communications across channels at scale. Use powerful segmentation techniques to reach the right customers, where and when they expect to be reached. Drive conversions and loyalty. Improve results with AI-powered omnichannel marketing solutions.

Deliver smarter campaigns, anywhere

Key capabilities

Unified program design

Omnichannel marketing
Engage across email, mobile push, SMS, social and group chat, call centers, kiosks

Drag-and-drop program design

Drag-and-drop program design
Create seamless automated campaigns on a beautiful, easy-to-use canvas

AI-powered marketing assistant

AI-powered marketing assistant
Get data and analysis in seconds that would typically take hours or longer

Powerful audience segmentation

Powerful audience segmentation
Quickly find the right audiences and segment any database — large or small

Interactive reporting

Interactive reporting
Design dashboards to quickly understand which campaigns are performing the best

Collaborative journey design

Collaborative journey design
Brainstorm with extended teams to design precise customer journeys across channels

Analysts recognize IBM in omnichannel marketing

Gartner named IBM a Leader in Multichannel Marketing Hubs

Gartner Magic Quadrant: Multichannel Marketing Hubs, Q2 2018.

Forrester named IBM a Leader in cross-channel campaign management

The Forrester Wave: Cross-Channel Campaign Management, Q1 2018.

IDC named IBM a Leader in AI-Powered Marketing Clouds

IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds, Q3 2017.

IBM customers use omnichannel marketing automation solutions to deliver exceptional experiences

Ticketmaster connects clients with their audience

Uses Watson Marketing to deliver compelling personalized content to fans.

ING Direct Australia creates an automated marketing process

Launches campaigns faster, boosts incremental sales, conversions and cross-sell rates.

OTTO sharpens its competitive edge

Designs, runs and assesses targeted, omnichannel campaigns in record time.

BCAA steers seamless customer experiences

Uses a data-driven approach to campaign management across all channels and lines of business.

Explore omnichannel marketing automation products

IBM Watson Campaign Automation

Work smarter with AI to deliver engaging customer journeys across email, mobile push, SMS and social.

IBM Campaign

Maximize revenue and responses through personalized campaigns and offers that keep your customers engaged and loyal.

IBM Marketing Operations

Manage and optimize campaign budgeting and planning with marketing resource management capabilities.

IBM Universal Behavior Exchange

Connect your entire marketing ecosystem for a more complete picture of customer behavior with this cloud-based customer data management offering.

IBM Contact Optimization

Deliver the most relevant and profitable offers to your customers at the right time while reducing customer contact fatigue.

Omnichannel marketing automation solutions are improving the industry

IBM Campaign overview

Learn how marketers use Campaign to maximize revenue and responses through targeted omnichannel campaigns.

Your campaign on Watson

See how Watson and AI help deliver smarter, more personalized omnichannel campaigns with incredible results.

General Data Protection Regulation

Prepare your omnichannel marketing efforts for GDPR compliance.

IBM Marketing Software v11

Learn how you can realize more value with the latest Marketing Software innovations.

2018 Marketing Benchmark Report

Want to create a world-class email or mobile marketing program? Compare yourself to the best performers. See the results of IBM's annual report on digital marketing metrics.

Webinar: Marketing Software v11

See what's new in v11 as offering leaders discuss the latest enhancements.

Webinar: Marketing benchmarks

Discover the latest mobile and email benchmark data and learn how you can better measure your success and improve future initiatives.

How can IBM help your omnichannel marketing automation strategy?