A sharpened focus on using analytics in organizations

At organizations in every industry, in every part of the world, senior leaders wonder whether they are getting full value from the massive amounts of information they already have within their organizations. New technologies are collecting more data than ever before, yet many organizations are still looking for better ways to obtain value from their data and compete in the marketplace.

To better understand how organizations are applying analytics today, prioritizing their future investments, and transforming insights into action, MIT Sloan Management Review in collaboration with the IBM Institute for Business Value, surveyed a global sample of nearly 3,000 executive managers and analysts. Based on our analysis of survey results, combined with interviews with academic and subject matter experts, this study offers recommendations on how organizations can bolster their analytics capabilities to achieve long-term advantage.

Smarter analytics

Smarter analytics

Fred Balboni, Global Leader, Business Analytics and Optimization services, discusses the findings from the recent IBM and MIT Sloan Management Review study, “Analytics: The new path to value”

Study highlights

Top-performing organizations use analytics five times more than lower performers

60 percent of executives agreed that their organization has more date than it can use effectively

The number-one obstacle to widespread analytics adoption is lack of undetstanding of how to use analytics to improve the business, according to almost four of ten respondents

About the authors

Rebecca Shockley

Rebecca Shockley
IBM Institute for Business Value,
Global Analytics Research

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