Germany

CEO decision-making is not what it used to be. Generative AI changes—well, everything. Three out of four (75%) of CEOs believe the organization with the most advanced generative AI wins.

As business trends increasingly reflect technology disruption, what if making seven bets could lead to a smarter future?

Industrial manufacturers are pursuing complex technology-powered initiatives. However, our survey reveals that many lack the cloud infrastructure needed to support their efforts.

Generative AI fuels both high-octane content creation and real-time data analysis, giving marketing teams the nitro boost needed to deliver bespoke customer communications.

Generative AI has given rise to a new generation of cyber threats. Hackers have more opportunities to attack vulnerabilities—and more ways to execute their malicious campaigns.

Generative AI has taken the business world by storm, inspiring executives to double down on this emerging tech.

The technologies that will underpin the business models of tomorrow are coming of age today.

We conducted research to identify what this group, Pioneers, does to set themselves apart. We also identified three less high-performing groups—the Prepared, the Prudent, and the Pensives.

Generative AI promises to skyrocket employee and customer expectations. In fact, executives expect generative AI to be the top disruptor of experience design going forward.