Analytics: Real-world use of big data in telecommunications

Winning customers with big data

Communications services providers (CSPs) are at the heart of their customers’ digital universe. They are sitting on a gold mine of digital data that enables them to understand their customers at an unparalleled level, potentially positioning them to win the battle for customers and create new revenue streams. Though CSPs have handled large amounts of data for years, the game-changing aspect lies in using it to derive new insights to become more competitive and to create business value. This report shows how CSPs can acquire the capabilities to capitalize on the opportunity big data presents.

Download the executive report

Download the IBM Institute for Business Value executive report, “Analytics: Real-world use of big data in telecommunications: How innovative communications service providers are extracting value from uncertain data”(303KB)