Sales consulting and strategy services

Sales transformation for driving revenue, consumer growth, and loyalty
How AI agents transform Sales State of Salesforce 2025-26
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Sales transformation solutions at scale

The sales environment has become increasingly complex, requiring businesses to close the gap between how buyers buy and sellers sell. IBM addresses these challenges by offering sales consulting services that deliver trusted, relevant, and seamless buying experiences tailored for both consumer and B2B audiences.

By using proven optimization methodologies and innovative tools, IBM helps sales organizations refine their sales strategy, optimize sales operations, and enhance customer relationships to drive revenue growth and meet evolving customer needs.

IBM’s Sales Transformation solutions empower sales teams and sales leaders with data-driven insights, CRM integration, and actionable strategies to improve sales performance. From streamlining prospecting efforts to enhancing lead generation and follow-up practices, IBM designs solutions to help businesses achieve sustainable sales growth.

Whether businesses are focused on improving their go-to-market strategy, refining pricing models, or addressing key metrics, IBM provides the expertise needed to transform their sales approach and deliver measurable results.

Capabilities

Sales process modernization IBM helps sales organizations create a future-ready, outcome-driven sales process that integrates sales, service, and marketing into a unified roadmap. By focusing on strategic planning, optimizing processes, and aligning with customer needs, IBM enables businesses to scale effectively and achieve their sales goals. Sales effectiveness and productivity IBM empowers sales teams with CRM integration, AI-powered recommendations, and guided sales techniques to streamline prospecting and decision-making. Targeted sales coaching, training programs, and clear metrics enable sales reps to boost conversion rates and deliver a superior customer experience. Sales cycle and channel strategy IBM streamlines the sales cycle by refining pricing strategies, optimizing channels, and implementing effective follow-up practices. These efforts ensure predictable growth and stronger collaboration across the sales force while supporting improved business development initiatives. Omnichannel customer engagement IBM delivers seamless, personalized messaging across multiple channels to meet diverse customer needs. Using real-time insights, IBM helps sales professionals foster loyalty, strengthen the bottom line, and improve overall sales enablement. Salesforce consulting services IBM partners with Salesforce customers to maximize their CRM investments. By using tools like Agentforce, IBM helps businesses align technology with broader sales strategies, accelerate roadmaps, and unlock value through innovative problem-solving approaches.
Case studies
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Salesforce unites IBM’s client, partner and employee experiences on one platform
IBM sought to pioneer a digitized, streamlined sales process that consolidated customer service, sales, partner, and employee experiences into one unified platform.
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AUDI AG accelerates its path to new business insights
As AUDI AG moves toward electric mobility, it is partnering with IBM and SAP to deliver innovations and create new business opportunities.
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TAG Heuer builds a digital engagement engine
IBM iX created a direct-to-consumer solution for TAG Heuer, opening new revenue channels and improving lead generation strategies.

Insights

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