The mandate for change, accelerated by the pandemic, has offered us a chance to reimagine and expand The State of Salesforce. Our commitment to reflecting on “how the best companies use Salesforce” remains — but starting this year, we will also look forward, offering a view of how IBM and C-level leaders around the globe see Salesforce, and their expanding portfolio, reshaping every industry.
From the battle for tomorrow’s critical skills to redesigning your business with intelligence, the rules for engagement and competing have already changed — and every business must modernize to survive and innovate to emerge stronger.
- Redesigning work for the digital-first era
- Reimagining operations with AI,
- Revolutionizing their go-to-market
In our look ahead, we’ve uncovered three major needs that enterprises must address to stay relevant and competitive:
The entire business landscape has leaped forward, and this year’s The State of Salesforce Future of Business maps out why and what businesses will need to do to keep up.
There’s no question that Salesforce’s portfolio, aided by some farsighted acquisitions, is shaping the future of business. And together, IBM and Salesforce help companies not only accelerate but also act differently — purposefully, strategically and with empathy. We are helping enterprises tap into an increasingly connected ecosystem of employees, partners and stakeholders to lead their markets and get ahead of their customers’ evolving needs.
Managing Partner and Global Leader
Report and survey methodology
This year’s 10th annual The State of Salesforce Future of Business is a thought-leadership report based on two elements: qualitative interviews with executives and industry leaders within the IBM organization and a quantitative survey of C-level Salesforce customers. The survey and interview questions look forward to reveal how IBM and C-level leaders around the globe see Salesforce, and its portfolio, shaping modern business tomorrow.
The themes in all three articles are examined through a future-looking editorial lens, offering IBM's perspective on ongoing and upcoming developments in the Salesforce ecosystem. These key topic areas were driven by a primary thought-leader and a supporting group of industry and topical experts. Eleven IBM executive interviews, each approximately 60 minutes in length, were conducted between May and July 2021. The survey was fielded between June and July 2021. It consisted of 300+ responses from C-level leaders, with an equal mix of CEOs, CMOs, COOs and CIOs spanning North America, Europe and Asia.
IBM collaborated with Oxford Economics on the development and recruitment of the quantitative survey as well as in conducting the qualitative executive interviews.
- Location of
- Length of product
- Amount of products
Where our C-suite executives are from
U.S. & Canada
of respondents are located in the United States and Canada
How long respondents have used Salesforce
More than 10 years
1 – 5 years
6 – 10 years
2 / 3
of people say they have used Salesforce for more than six years
Amount of Salesforce products respondents use
use four or more Salesforce products
Explore the topics