Every city is unique with its own highly localized collection of people, places, events — and data. The data is everywhere: social media, the news, weather reports and more. This time-sensitive hyperlocal data, combined with your enterprise data and cognitive computing, can reveal dynamic block-by-block actions directly to your employees. And give you the edge to maximize results.

The benefits

Unlock local data to generate economic value at the neighborhood level.

Use cloud-delivered cognitive insights to deploy new algorithms.

Deliver intuitive actions on all devices using role-based systems.

IBM MetroPulse

IBM MetroPulse™ helps you transform massive amounts of local data into actionable insights that can unlock new opportunities. This cloud-based service applies cognitive computing to hyperlocalized data sets to help you harness the pulse of a neighborhood. Companies can dynamically respond to local consumer demand, such as making sure popular flavors of ice cream stay in stock or batteries are shipped to areas anticipating severe weather.

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Industry Use Cases


Predict when certain ATM locations could be in higher demand by pairing customer traffic patterns with daily events that might draw additional traffic.

Consumer products

Bottlers can identify optimal placements for vending machines, product mix recommendations and dynamic pricing based on hyperlocal external forces such as weather and local events.


Send customers severe weather alerts to help proactively prevent property damage and claims, then continue communicating when severe weather ends.



Monitor real-time social sentiment across store locations, act early to identify trends and have your supply chain automatically respond to help avoid out-of-stock situations.


Telecommunications and media

Wireless providers can identify where network coverage needs improvement based on regular demand combined with social sentiment, weather and special events.


Travel and transportation

Hotel chains can evaluate requests for certain in-hotel services and price accordingly based on proximity, availability of local resources and forecasted demand.

Related solutions

IBM MetroPulse

Predict and address local market demand with hyper-local data combined with enterprise data.

Artificial Intelligence Services

Apply the transformative cognitive power of IBM Watson® across your organization to drive growth.

Big Data Services

Find deep insights hidden in complex data and take more informed actions with cognitive solutions.

Meet our experts

Marc Hayem

Partner, Global Advanced Analytics Practice

Raphael Ezry

GBS North America Leader

Cortnie Abercrombie

Global Cognitive Offerings Leader, IBM Global Business Services

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