More stories about design at IBM

IBM Watson Health used design thinking practices to help the City of New York

City of New York: Design for social services

IBM Watson Health used design thinking practices to help the City of New York improve how they serve residents.

Expedite innovation by design

Expedite innovation by design

Unprecedented disruption has made rapid innovation compulsory across all industries. By integrating design throughout the solution lifecycle, IBM Garage is able to define and deliver fast, impactful outcomes.

Activate your CX North Star

Activate your CX North Star

Brand purpose means nothing if it's not brought to life with every customer, partner and employee interaction.

Learn about our approach

Transform your culture with Enterprise Design Thinking

Transform your culture with Enterprise Design Thinking

Everyone on a team should be focused on their users, first and foremost. At IBM, we've built strategies, tactics and activities to create a framework that uniquely scales design thinking, helping teams of all shapes and sizes practice user-centered design, whether co-located or widely dispersed.

Fast Track Innovation with The IBM Garage

Fast-Track innovation with the IBM Garage

Digital transformation is a journey filled with new technology and new business challenges that necessitates a new way of working. IBM Garage is co-creation approach that drives purposeful innovation and transformative change with the speed of a startup, but at the scale of an enterprise. What’s the next step on your journey going to be?

Reimagine experiences with IBM iX

Reimagine experiences with IBM iX

What's the common denominator of every product, service and experience your business creates? People. IBM iX designs experiences with people in mind, powered by data and technology—meaningful experiences that have a direct impact on business growth, customer loyalty, retention and revenue, as well as employee engagement.

Ready to see what we can
do for your business?

Financing iX