Beyond basic CX

A successful customer experience strategy surpasses tactical UI, UX and even what we know as CX. IBM iX creates a differentiated brand experience (BX) across your key audience touchpoints. Sync everything from your branded content to app development and beyond — all connected by a comprehensive experience strategy and advanced analytics.

CX Chart
Shaking up the paint category

A 150-year-old company becomes a leader with immersive mobile and XR-enabled experiences.

Read the Sherwin-Williams story

Start with a customer experience assessment

Analyze your brand experience and uncover opportunities to improve, optimize and evolve. Use this rapid yet robust approach to kick start your brand experience evolution with actionable next steps.

Schedule your assessment

Use AI to personalize customer experiences in real time

Discover what executives and practitioners are thinking about AI for CX: the potential, the reality and the path to getting it done.

Read the study

Shoe lovers get an omnichannel upgrade

Engage shoppers’ imaginations and wallets when retail times are tough.

Read the DSW story

Ready to see what we can
do for your business?

Say hello!

Financing iX