IBM named as a leader in The Forrester Wave™: Commerce Services, Q1 2021

Get ready and stay ready for shifts in digital commerce

Adjusting your customer engagement strategies to keep up with consumer trends can fragment your customer experience, leading to decreases in customer engagement and market share. A lack of scalability and flexibility results in lengthy development times and costly back-end integrations.

The right e-commerce strategy helps you earn and keep customers with support for digital platform selection, site audits, a cloud-readiness assessment and cloud modernization. IBM e-commerce consulting helps you implement the best e-commerce solutions to exceed business and customer expectations.


Seamless, connected customer experiences

Optimize marketing to develop strong customer experiences that build trust, develop ongoing relationships and drive revenue.

Smarter retailing and supply chains

Integrate artificial intelligence (AI), industry-leading digital marketing platforms and e-commerce solutions to help you gain insights across the enterprise at every customer touchpoint.

Maximize productivity and agility

Gain flexibility for quicker time to market while you realize long-term customer engagement.

E-commerce consulting and services

E-commerce strategy

Understand shoppers' desires and buying habits so you can build robust customer experiences that ensure customers return again and again.

E-commerce site audit

Woman working on laptop

Deliver market-leading commerce experiences with IBM e-commerce platform implementation services for SAP, Adobe, Salesforce and HCL Commerce.

Storefront test automation

Buildings at night

Get support that enables you to select specific e-commerce platforms, access preestablished test journeys and run tests against your storefront, leading to increased efficiencies.

E-commerce platform services

Digital commerce case studies

Frito-Lay North America expands e-commerce strategy

See how this snack-industry leader used Salesforce Service Cloud, Commerce Cloud and Field Service Lightning to streamline workflows for more than 25,000 frontline employees.

Audi puts innovation in the driver’s seat

To deliver customer-centric tools that enhance the user journey, Audi and IBM reimagined how they could deliver new innovations to the Audi commerce experience

Boots UK extracts actionable insights from transactional data

By tailoring promotions for its loyalty card customers, Boots UK was able to significantly lift incremental spend and deliver more personalized recommendations.

Southwire transforms customer experience and builds insights for future sales

Working with IBM Services®, Southwire has created full e-commerce functionality for more than 44,000 products, enabling purchasers to see real-time stock availability.

Praktiker builds brand loyalty with new commerce site

Partnering with IBM Services, Bulgarian home improvement specialist Praktiker can adjust prices and promotions within hours in response to market trends and to competitors’ campaigns.

Related solutions


Take a human-centered, outcomes-led approach to defining your digital strategy and delivering exceptional customer experiences to build your business, by design.

SAP customer experience solutions

Deliver personalized customer engagement while enabling experience management and an omnichannel strategy.

Customer experience transformation

Envision, design and deliver smarter customer experiences that earn loyalty and trust.

Co-create with IBM Garage

Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.