Get ready and stay ready for shifts in digital commerce

Adjusting your customer engagement strategies to keep up with consumer trends can fragment your customer experience, leading to decreases in customer engagement and market share. A lack of scalability and flexibility results in lengthy development times and costly back-end integrations.

The right e-commerce strategy helps you earn and keep customers with support for digital platform selection, site audits, a cloud-readiness assessment and cloud modernization. IBM e-commerce consulting helps you implement the best e-commerce solutions to exceed business and customer expectations.

Benefits

Seamless, connected customer experiences

Optimize marketing to develop strong customer experiences that build trust, develop ongoing relationships and drive revenue.

Smarter retailing and supply chains

AI Now™ for Connected Commerce integrates artificial intelligence (AI), industry-leading digital marketing platforms and IBM e-commerce solutions to help you gain insights across the enterprise at every customer touchpoint.

Maximize productivity and agility

Gain flexibility for quicker time to market while you realize long-term customer engagement.

E-commerce consulting and services

E-commerce strategy

Understand shoppers' desires and buying habits so you can build robust customer experiences that ensure customers return again and again.

E-commerce site audit

Woman working on laptop

Get end-to-end e-commerce recommendations that drive long-term growth with a focus on improving KPIs.

Storefront test automation

Buildings at night

Get support that enables you to select specific e-commerce platforms, access preestablished test journeys and run tests against your storefront, leading to increased efficiencies.

E-commerce platform services

Resources

Holiday impact on e-commerce platforms

In order to ensure that your e-commerce retail business keeps up this holiday season, be sure to adapt rapidly to consumer expectations and offer personalized experiences based on real-time insights.

2020 shopping and travel trends are reshaping consumer behavior

Read the survey results of more than 12,000 adults who were asked how they plan to shop, work and travel this holiday season, and how these expectations differ from those of years past.

Related solutions

Customer experience strategy

Combine digital strategy, data and analytics, experience design and platform implementation expertise for a total customer experience transformation.

Marketing consulting services

Realize the promise of personalized marketing automation across the customer journey. Generate authentic, trusted customer engagement and brand experiences.

Experience strategy and design services

At the intersection of strategy, design and technology, IBM iX® digitally reinvents your business with a human-centered approach to defining a digital strategy and delivering exceptional user experiences.

Salesforce consulting services

Connecting Salesforce’s customer-focused clouds with IBM’s industry-focused approach, we seamlessly integrate data, unlock insights with AI and cocreate innovation at scale.

Contact center solutions

Engage customers across multiple channels and transform your contact center with more personalized customer interactions and the right tools for your employees.

Talk to us about getting started

No matter where you are in your journey of marketing strategy transformation, we can help you build your business — by design.