IBM iX auf der
DMEXCO @home

23. & 24. September 2020

Was Sie erwartet

Inspirierender Branchentreff

Die DMEXCO, Europas größte Messe für Digitales Business und Marketing, findet 2020 erstmalig rein virtuell statt. IBM iX ist auch in diesem Jahr live mit dabei, um wichtige strategische Impulse für das „New Normal“ zu bieten!

Exklusives Programm im Showroom

Registrieren Sie sich gratis mit dem Promo-Code Z94MCZ für unseren virtuellen IBM iX Showroom: Dort erwarten Sie Vorträge, Live-Chats und viele Möglichkeiten zum Netzwerken!

Individuelle virtuelle Termine

Sie möchten sich persönlich mit unseren Expert_innen zu konkreten Fragen oder digitalen Trends austauschen? Vereinbaren Sie ganz einfach ein Gespräch – wir freuen uns auf das Meeting mit Ihnen!

Infos zum Programm

Be our guest! Sollten Sie kein DMEXCO-Ticket haben, erhalten Sie mit dem Code Z94MCZ kostenfreien Zugang zu unserem virtuellen IBM iX Showroom. Um den Code einzulösen, müssen Sie sich zunächst im DMEXCO-Ticketshop registrieren. Nach erfolgreicher Anmeldung können Sie unsere Angebote wahrnehmen – Vorträge, Masterclasses, Whitepaper, Videos und Austausch mit der iX Community. Die Vorträge sind allesamt auf Englisch.

Unsere IBM iX Speaker

Matt Candy

Global Leader IBM iX

Billy Seabrook

Global Chief Creative
Officer IBM iX

Debbie Vavangas

Garage Global Lead, VP,
IBM Global Business Services

Holger Horn

DACH Leader IBM iX

Jeremy Connell-Waite

Sustainability &
Climate Leader, IBM iX

Katina Sostmann

Executive Creative
Director, IBM iX

Marko Thorhauer

Executive Creative
Director, IBM iX

Natascia Pasero

Head of Business
Consulting, IBM iX

Jetzt registrieren und Code Z94MCZ einlösen

23 September

10:35 – 11:05 am

Efficiency with Big Data - the benefits of Marketing Automation
Masterclass (in Adobe Showroom)

Natascia Pasero

With the current crisis, marketers have to reach out to customers differently and prove the impact of every spending. Companies that maintain marketing efforts will most likely reap the rewards. Marketing Automation is known for increasing efficiencies. We address how Adobe's Marketing Automation Software can support in different B2B and B2C cases.


11:33 - 11:51 am

Innovation is dead.
Lecture

Debbie Vavangas

In the past few years we have seen many companies withdrawing and struggling with funding their "innovation" arm. With the pandemic, pressure rises. But why? Isn't differentiation now more crucial than ever? The answer: innovation on its own is not enough. Get to know how to transform from your innovation by linking different keys to success.


5:23 - 5:41 pm

How to build a $1 billion content strategy
Keynote

Jeremy Connell-Waite

The current situation spawns new opportunities: new jobs, new cross-border teams, new ways of working or ways to approach clients. Join us if you want to find out how to build that 1 billion dollar content strategy. How you reach your audiences’ brain and heart in just ONE SLIDE. Learn to engage, inspire, entertain and improve your storytelling.


6:45 – 7:15 pm

Accelerating Digital Experience
Masterclass

Billy Seabrook, Marko Thorhauer

More than ever, enterprises understand and embrace the value of integrated digital experiences. However, with more digital services, channels and touch points to build and maintain, the stress on IT and Marketing departments is growing. We discuss ways to bring your Enterprise experience to the next level and drive more business value with new methods, tools and ways of working.


24 September

12:49 - 1:01 pm

IBM Garage: How digital innovation can be achieved virtually
Statement, Studio 3

Holger Horn

The IBM Garage methodology facilitates innovation that has concrete impact on the way companies work. It advances their digital transformation successfully towards a cognitive enterprise. Learn how central elements of the IBM Garage - such as enterprise design thinking, idea generation, agile MVP development and scaling - can be implemented effectively even in a remote environment.


5:55 – 6:13 pm

Enterprise Experiences as the North Star to guide business transformation
Fireside Chat

Matt Candy, Katina Sostmann

When business and society face uncertainty, leadership and innovation are required like never before. What separates the most durable businesses from the others is knowledge that technology alone is not enough to accelerate and deliver the transformations required. What is needed is new thinking, new ways of working, using data and AI powered platforms to improve workflows and infuse incredible insight and intelligence into all customer experiences and digital touchpoints. To truly become customer centric and experience obsessed, the customer experience aspiration had to become an organisation’s “North Star”. But it’s important to broaden the aperture of experience strategy to design not only the experiences of customers, but also the enterprise experience. The enterprise experience takes a holistic view of the organization and the many different people—from employees to ecosystem partners—whose own experiences ultimately shape the company’s customer experience.

September 23, 10:35 – 11:05 am

Natascia Pasero

Efficiency with Big Data - the benefits of Marketing Automation
Masterclass (in Adobe Showroom)

With the current crisis, marketers have to reach out to customers differently and prove the impact of every spending. Companies that maintain marketing efforts will most likely reap the rewards. Marketing Automation is known for increasing efficiencies. We address how Adobe's Marketing Automation Software can support in different B2B and B2C cases.

September 23, 11:33 - 11:51 am

Debbie Vavangas

Innovation is dead.
Lecture

In the past few years we have seen many companies withdrawing and struggling with funding their "innovation" arm. With the pandemic, pressure rises. But why? Isn't differentiation now more crucial than ever? The answer: innovation on its own is not enough. Get to know how to transform from your innovation by linking different keys to success.

September 23, 5:23 - 5:41 pm

Jeremy Connell-Waite

How to build a $1 billion content strategy
Keynote

The current situation spawns new opportunities: new jobs, new cross-border teams, new ways of working or ways to approach clients. Join us if you want to find out how to build that 1 billion dollar content strategy. How you reach your audiences’ brain and heart in just ONE SLIDE. Learn to engage, inspire, entertain and improve your storytelling.

September 23, 6:45 – 7:15 pm

Billy Seabrook, Marko Thorhauer

Accelerating Digital Experience
Masterclass

More than ever, enterprises understand and embrace the value of integrated digital experiences. However, with more digital services, channels and touch points to build and maintain, the stress on IT and Marketing departments is growing. We discuss ways to bring your Enterprise experience to the next level and drive more business value with new methods, tools and ways of working.

September 24, 3:22 - 3:43 pm

Holger Horn

IBM Garage: How digital innovation can be achieved virtually
Statement, Studio 3

The IBM Garage methodology facilitates innovation that has concrete impact on the way companies work. It advances their digital transformation successfully towards a cognitive enterprise. Learn how central elements of the IBM Garage - such as enterprise design thinking, idea generation, agile MVP development and scaling - can be implemented effectively even in a remote environment.

September 24, 5:55 – 6:13 pm

Matt Candy, Katina Sostmann

Enterprise Experiences as the North Star to guide business transformation
Fireside Chat

When business and society face uncertainty, leadership and innovation are required like never before. What separates the most durable businesses from the others is knowledge that technology alone is not enough to accelerate and deliver the transformations required. What is needed is new thinking, new ways of working, using data and AI powered platforms to improve workflows and infuse incredible insight and intelligence into all customer experiences and digital touchpoints. To truly become customer centric and experience obsessed, the customer experience aspiration had to become an organisation’s “North Star”. But it’s important to broaden the aperture of experience strategy to design not only the experiences of customers, but also the enterprise experience. The enterprise experience takes a holistic view of the organization and the many different people—from employees to ecosystem partners—whose own experiences ultimately shape the company’s customer experience.

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