How to increase the effectiveness of marketing campaigns
Most businesses are facing challenges right now. With the current
global crisis due to COVID-19, marketers have to adapt to a completely new scenario of where
to reach out to new and existing customers. The digital presence is more important than ever,
while on the other hand marketers have to prove the impact of every spending.
The causes of this economy downturn come from unprecedented
circumstances, yet we can apply learnings from previous economic crises. Companies that
maintain some marketing efforts will most likely reap the rewards and rebound more quickly.
Before making any investment though, it's important to take the time to explore what the next
steps and right actions are to engage your audience going forward.
Marketing automation is known for increasing marketing efficiencies and helping marketers
prove the ROI of their campaigns. However, does it fit to every company? Is marketing
automation only useful for sending e-mails? How long does it take to get a marketing
automation solution up and running? In this talk we address how marketing automation can
support in different cases in a B2B and B2C environment.
*This talk will be in English.