Wienerberger AG is a leading producer of bricks, pipe systems and pavement, operating in more than 30 countries around the world.

Backed by its 200-year legacy of delivering innovative building materials that enrich the homes and lives of its customers, Wienerberger embraced a pivot to digital throughout its organization as it launches its new e-commerce experience.

With an expanding product catalog and global customer base spanning numerous markets, Wienerberger sought to reinvent the way customers engage with its brands, tailoring its web presence by market and optimizing the customer journey across every digital touchpoint.  

To strengthen its customer-centricity efforts, Wienerberger needed a new platform that would enable the company to create and deploy personalized experiences for each customer — on any screen, in any country.


Understanding Wienerberger’s commitment to providing value and innovation in each interaction, IBM iX® recommended Adobe Experience Manager (AEM) integrated into SAP Commerce Cloud to create a united customer experience foundation across Wienerberger’s marketing, sales and service departments.

Through Adobe’s Data Asset Management system, Wienerberger centralized its suite of global products and brands. With the new content management system, marketing managers can now curate customer journeys that provide meaningful content throughout the buying process. To increase time to market and increase efficiencies, IBM iX provided the team with dynamic templates to streamline authoring capabilities.

Coupled with SAP Commerce Cloud, Wienerberger’s sales and customer service teams are able to track and progress insight-driven conversations with customers.


Wienerberger’s digital transformation has been enabled with the new platform, allowing the company to roll out more than 40 pages in different geographies and languages in 2019, with another 20+ websites in various markets set to go live in 2020.

Together, the e-commerce solution and SAP Commerce Cloud have increased online sales, reduced service costs and opened up new markets while maintaining Wienerberger’s strong focus on customer-centricity.

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