A new experience for a discerning audience
Every year the Cannes Lions festival is a hub of inspiration, bringing together some of the best work and people across the world. In the month after the event alone, they see 20% surges in site traffic with the majority spending time viewing videos from the event.
The IBM iX® team was asked to create a new experience for their discerning audience. They needed a platform to better allow delegates and subscribers to access the insights they want and generate new conversations.
We know that the way content is consumed has changed. Users want content on their terms — content that is specific, bite-sized, relevant to their needs and delivered through simple, intuitive search. If it’s not on their terms the first time they come to you, it’s likely they won’t come back.
AI provides an opportunity to understand what users are looking for by understanding their natural search behavior and identifying trending themes that are driving engagement.