Lead-to-cash: an entry point into all IBM has to offer
At IBM, we realized that we could optimize our new shared services model by looking at the workflow from end to end. Simultaneously, we realized that we should not only look at workflow, but also look at organizational structure — and identify a single owner across the entire function.
We needed a solution that could encapsulate every type of service imaginable and streamline the marketing, configuring, selling, contracting and delivery of every transaction. IBMers came together to create a single source of truth across IBM’s entire portfolio. We call it, Lead-to-cash.
Lead-to-cash orchestrates and simplifies several complex elements to greatly improve the user experience of buyers and sellers alike. Organizations of any size enjoy the flexibility of user processes that are decoupled from IT while remaining fully coordinated. It establishes a core set of cognitive data services that provides consistent, contextual real-time information across the function.
Manual, repetitive tasks are automated to increase accuracy and feed the cognitive function with deeper insight that guides and assists buyers and sellers throughout their journey.