Creating a cognitive roadmap, one project at a time
Generali is the third largest insurance company in the world. In a competitive marketplace, they needed a way to maintain their advantage, and this IBM® case study tells the story.
In 2017, working in partnership with IBM Services, Generali France began development of a cognitive roadmap to better utilize AI in reinventing customer-facing processes including initial inquiries for home and auto insurance and to solve unclaimed assets and property issues. Together, the two companies initiated AI prototype projects to transform Generali’s business models, and in the process significantly improved experiences for Generali employees and customers alike.