Let fans build their own personal sports experience with the Highlight Machine
As part of its ongoing relationship with FOX Sports, IBM iX® designed and developed the FIFA World Cup Highlight Machine, a one-of-a-kind, cognitive-based platform that lets fans create and share their own customized soccer highlight videos. Using this interactive platform, fans can browse and filter FIFA’s archive of past and current matches by year, team, player, matches and type of gameplay like penalty kicks and goals.
Behind the scenes, the interactive platform takes advantage of IBM Watson® Media solutions’ specialized AI video technology that analyzes and compiles soccer match footage in seconds at the user’s command. To keep post-match conversations going, fans can title, save and share their creations via email, text, Facebook and Twitter. FOX Sports also plans to publish the most popular reels on its site.